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Notes on running a store team

No growth-hacking. Just how the operational side of a Shopify business actually works, written by people who have done the fulfilment shift.

How to run a flash sale without losing your team
Featured · Launches

How to run a flash sale without losing your team

A flash sale does not break your store. It breaks the gaps between the people running it. Here is the eleven-minute failure we lived through, and the five-part structure we have used for every drop since, including who watches what, when to pause spend, and the two decisions you should make before the sale starts.

MKMaya Kessler·25 July 2026·11 min read
The five-minute rule for store alerts
Operations

The five-minute rule for store alerts

If an alert cannot be acted on within five minutes of arriving, it is a report, not an alert. Here is how to tell them apart and where each one belongs.

18 July 2026·6 min read
A pre-launch checklist that survives contact with launch day
Launches

A pre-launch checklist that survives contact with launch day

Twelve items, each with a named owner. Copy it, cut what does not apply, and never rebuild it from memory again.

9 July 2026·8 min read
What a good escalation actually contains
Support

What a good escalation actually contains

Most escalations fail because they are a forwarded email. Four things to include so the person receiving it can decide immediately.

1 July 2026·5 min read
Why your low-stock threshold is wrong
Inventory

Why your low-stock threshold is wrong

A flat threshold across the catalogue guarantees you get alerted too late on fast movers and constantly on slow ones. Set it by velocity instead.

24 June 2026·7 min read
Hiring your first ops person: what to actually look for
Teams

Hiring your first ops person: what to actually look for

Store ops is a judgement job, not a process job. Three interview questions that reveal whether someone has it.

17 June 2026·9 min read
Giving clients visibility without giving them admin
Agencies

Giving clients visibility without giving them admin

Scoped channels beat weekly status calls. How agencies are running client comms without a Shopify staff seat.

5 June 2026·6 min read

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